Visual Thesis: Emotional Branding & Consumer Identity
This project is a visual interpretation of my written thesis, which explores the power of emotional branding in the fashion and cosmetics industries. I investigated how brands influence identity and loyalty through storytelling, often reinforcing ideals linked to consumerism and status.
The outcome is a satirical brand that draws from this research, aiming to expose the pressures created by beauty marketing. I used visual language that mimics real-world advertising while highlighting uncomfortable truths, such as the use of bizarre ingredients and the extremes of anti-aging culture. The result is a bold critique of how branding can shape self-perception and desire.
