I was selected for a week-long work placement at DRPG, where I collaborated on a fictional campaign for Red Bull Gummies. Working in a professional creative team for the first time, we developed a dual concept, Lift and Charge, inspired by Red Bull’s tagline “gives you wings,” and The Bull. I led the visual direction for Charge, designing a bold and energetic look using black and white, low-angle imagery to create dynamic movement. I also produced merchandise mockups that showcased the dual identity under the campaign message “Choose Your Energy.” I also designed the posters for this campaign. This experience taught me the value of open collaboration and how shared ideas can elevate a concept beyond individual input.
