Chameleon Tours is a travel company offering small group tours across Benin and West Africa, with a focus on local culture and Vodun traditions. Inspired by Segbo Lisa, a chameleon deity linked to adaptability and nature, I created a visual identity that blends cultural symbolism with modern design.
The logo combines stylised chameleon features with mask-like shapes, drawing from West African visual language. I customised a geometric typeface to include elements inspired by traditional mark-making, and chose a vibrant palette of red, green, and orange based on regional textiles. Supporting patterns extend the identity across applications like packaging and merchandise, creating a cohesive and culturally grounded brand system.
